CHANEL reinvents lip balm and makes it as desirable as an iconic lipstick, for lips with a customized color intensity that are more beautiful day after day.

A unique balm with a dual function: "COLOR and TREATMENT." The intelligent formula of ROUGE COCO BAUME allows for customized use, from a light veil of color on the first application to coverage almost as intense as lipstick on the third. With its natural luminosity, ROUGE COCO BAUME offers exceptional benefits for a makeup finish that mattifies over time.

At the heart of the ROUGE COCO BAUME formula: the oleoactive, an oil resulting from the combination of olive fruit, rich in omega 9, and its leaves, rich in polyphenols. This oil, with its antioxidant properties, preserves the beauty of the lips.

Nourished from the first application, lips benefit from long-lasting hydration, 12-hour comfort*, and a 41% reduction in dryness*. After 28 days, lips are plumper (+10%*), smoother (+19%**), more supple (+77%*), and less chapped, looking more beautiful day after day.

The flowers in the garden of La Pausa, the house where Gabrielle Chanel would escape to recharge, have inspired the CHANEL Makeup Creation Studio, which creates a color palette ranging from a slightly pearly transparent shade to a brownish burgundy.

Several shades are presented in a white and gold version of the iconic ROUGE COCO BAUME case. The ivory tone evokes the softness of the texture, while the gold attracts attention, making it a truly covetable object!